May 13, 2018

Georges El Khabbaz

  • Georges El Khabbaz
  • Beirut, Lebanon
Full time Business Development Executive Management Other Training

Personal Summary

Dear hiring manager,

If your senior leadership team could benefit from a vision-driven, goal-focused professional with a proven history of innovation and achievement, I am confident that you will find what you are looking for within the enclosed CV.  I am certain of my ability to excel in this capacity.

Throughout my career, I have established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise encompasses all aspects user experience optimization and development. Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. I look forward to bringing these strengths and more to the team at Sqwirl Lab

Please consider the following highlights of my qualifications:

  • Strong background user experience administration and project management allowing for a well-rounded approach to problem resolution and a diverse outlook on business solutions.
  • Proven track record of producing high-impacting results and achieving operational excellence.
  • Ability to build and lead dynamic teams focused on the positive influence on bottom-line factors.

I look forward to meeting with you and learning more about your goals for this position and Sqwirl Lab. Until then, thank you for consideration.


Georges El Khabbaz

Work Experience

Head of Customer Experience
Jun 2016 - Sep 2017 Betsson Group

Direct the day-to-day operational activities of the business team in regards to creative, content, UX, CRO, and development. Collaborate cross-departmentally on continuous improvement strategies focused on the enhancement of the user experience across mobile, desktop, tablet, and application channels. Monitor and provide action plans to address the weekly Voice of Customer insight and Net Promoter Score research. Provide overall support of the managing directors to accomplish revenue and conversion targets. Analyze, monitor, and map onsite user experience for mobile and desktop segments. Administers solutions to optimize UX and the overall functionality of the organization.

  • Increased CSAT score by 8 points and NPS by 13 points across Sweden, Norway, and the UK within two months.

  • Revised the customer journey resulting in an increase in deposits by 14.9% and surge in account reactivations by 16% retaining 70% of the reactivated users.

Acting Chief Digital Officer
Sep 2014 - Jun 2016 Dress Code Converse

Led the design and deployment of service delivery and user experience framework focused on optimization. Partnered with the digital marketing team in the development of online marketing strategies.

  • Successfully designed a framework to offer a digitized experience for Nestle/Sohat Lebanon.
  • Created strategic branded content to enhance social coverage and experience for Perrier Lebanon.
  • Established critical design and digital marketing strategies for a local petroleum company to promote internal/external eco-friendly behavior resulting in a 43% increase in engagement.
  • Key contributor to TBWA/Raad efforts to establish a local digital unit by providing design and user experience framework development leading to a 52% decrease in cost production.


Advertising & Marketing
Oct 1998 - Notre Dame University


Adobe Photoshop,   Advertising,   Business Strategy,   Consulting,   Mac OS,   Microsoft Office,   Microsoft Windows,   Microsoft Word,   Project Management,   Quality Assurance,   QA Testing,   Research,   UI/UX  

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